Project archive
A project account from the original Hallpass website.
Project overview
LinkedIn needed to drive awareness and adoption of LinkedIn Ads, their advertising platform that offers unique targeting capabilities unavailable on other social networks. With features like targeting by job seniority, education level, company size, and specific professional interests, LinkedIn Ads provides hyper-precise audience segmentation for B2B marketers.
The challenge
While LinkedIn's targeting capabilities are unmatched in the B2B space, the platform needed to break through to business owners and marketers who were primarily using other social advertising platforms. The challenge was demonstrating LinkedIn Ads' unique value proposition in an authentic, engaging way that would resonate with busy professionals across social media.
What we did
We created a series of user-generated content (UGC) videos for social media that showcased LinkedIn Ads' targeting capabilities in short, compelling formats. The authentic, user-focused approach helped the content feel native to social platforms while highlighting the platform's unique professional targeting features. The campaign generated over 25 million views on TikTok and successfully raised awareness among the target demographic of business owners and marketers, driving greater consideration for LinkedIn's advertising solutions.