Noble Research Institute / Education
Make expertise worth watching.
A documentary series brought regenerative ranching into view through the people putting it into practice.
Explore the Noble workEconomic development & place marketing
Make yourcommunitythe one they choose.
Hallpass is the outside marketing team for economic development organizations (EDOs), tourism teams, and municipalities. We turn local strengths into stories, keep websites current, and report the work to your board.
Start with a Community Visibility Audit. $4,500 · Three weeks · A roadmap for what to fix first.
Scroll. See a place take shape.Strategy. Stories. A place on the map.
- 900M+ views across videos created for clients
- +105% more engagements for Ardmore Means More, Q2 vs. Q1 2026 See the results
- 150+ media outlets featuring client work
The work in practice / Ardmore, Oklahoma
Local stories that grab and hold attention.
Ardmore already had the businesses, people, and places worth knowing. Through Ardmore Means More, we turn those strengths into stories people choose to watch and share.
1.4M+
organic video views for
Ardmore Means More
Reported by the Ardmore Development Authority, August 25, 2026. Read the authority’s update.
“The ‘Ardmore Means More’ campaign has reached over 1.4 million views!”
Our approach starts with what makes your community distinctive. We find the people and details behind those strengths, then give audiences a reason to care.
+108%Short-form video views
Q2 vs. Q1 2026
See the Ardmore case studyQ2 vs. Q1 2026
A story from the campaign
Help businesses and site selectors see why your community fits.
We make your strengths easy to find and understand through your website, videos, and stories.
See the site-selection research- Infrastructure
- Make approved utility information easy to find.
- Available sites
- Bring properties, maps, and details together.
- Workforce
- Show the skills, training, and local employers.
- Business support
- Explain the process and who can help.
- Readiness
- Keep project status and next steps current.
More of the work
Experience beyond a single campaign.
Helping people understand a complex subject. Giving them a reason to choose. The same storytelling skills serve different organizations.
University of Oklahoma / Recruitment
Help people picture belonging.
The Welcome Home campaign gave accepted medical students a personal introduction to the place they could choose next.
Explore the OU workYour team has enough to do.
We handle the marketing.
You are responsible for supporting employers, attracting opportunity, keeping partners aligned, and showing your board what is moving forward.
The website still needs updating. The story still needs filming. The media inquiry, calendar, and monthly report still need someone to own them.
Hallpass keeps your marketing moving, week after week. We plan, produce, publish, and report—so your community gets consistent attention without adding another department to manage.
See how the operation works“Marketing is no longer a stressor for me, but a great opportunity for growth and success.”
Andy LennonExecutive Director, US Naval Sea Cadet CorpsSee the Sea Cadets work A clear record for your board
Give your board something it can evaluate.
Show what was delivered, how it supports your priorities, what the response tells us, and what happens next.
We agree on the measures with your team. Audience reach, useful website activity, and recorded inquiries each answer a different question. We keep that distinction clear.
Hallpass / Monthly board reportIllustrative example
Reporting period: May 2026 (fictional example)
Work you can explain.
Progress you can assess.
Example reporting format. All figures below are fictional and are not client results.
Priority
Make workforce and property information easier for prospective employers to evaluate.
- Key pages updated
- 6
- Employer stories
- 2
- Inquiries recorded
- 4
What we can observe Updated pages were published and four inquiries were logged. The authority reviews whether each inquiry fits its goals.
What needs attention Confirm utility details with the provider before publishing the next property update.
Next month Refresh the training-partner page and interview a local employer.
Example evidence sources: website change log, published-content register, and the authority’s inquiry log.
Jobs and investment require separate outcome evidence; they are not inferred from views or website traffic.
A community, connected.
Choose the support your team needs.
Every program combines planning, production, publishing, and reporting. Scope is agreed around your organization’s priorities and capacity.
One organization
The Signal
Consistent social, video, press, website updates, and monthly board reporting. From $9,500 per month plus travel.
See scope & pricingKeep useful information current
The Publishing Engine
Add recurring local articles, events, email, and information updates around your agreed priorities. Priced by scope.
See scope & pricingA coordinated operation
The Marketing Department
More production and campaign support across participating organizations, with weekly leadership calls and quarterly board presentations. Priced by scope.
See scope & pricingOngoing programs have a twelve-month initial term. Travel, paid media, and website builds are scoped separately.
Different mandates.
The same need for follow-through.
Economic development
Help prospective employers evaluate your community. Keep information useful for the businesses already there.
For authorities and EDOsTourism & CVBs
Give visitors reasons to come and useful information to plan their stay.
For destination organizationsCities & towns
Keep residents informed and show prospective residents what life in your community looks like.
For municipal teamsStart with an audit.
Decide what comes next.
01
Find the gaps.
We review what prospective employers, visitors, and residents find online, compare three peer communities, and identify what to improve first.
02
Get a plan your board can use.
You get a leadership review, a board presentation, and a twelve-month roadmap with cost ranges to guide your next budget decision.
03
Choose how to put it to work.
Use the roadmap with your own team, another vendor, or Hallpass. If you want ongoing support, we agree on a separate scope and contract.
Questions before you take the next step.
What does Hallpass handle for our organization?
Hallpass plans, produces, publishes, and reports on your agreed marketing program. That can include social media, video, earned media, and website content updates. We set the channels, production schedule, and deliverables around your priorities. See what we run.
Can you work alongside our existing marketing staff?
Yes. Hallpass can add production and publishing capacity alongside your staff. We agree on responsibilities and approvals before work begins, so your team knows what we handle and where their input is needed. See how responsibilities are shared.
How much does an engagement cost?
The Launch costs $19,500 plus travel: a production trip, three months of people-first social media videos, and a playbook for growing it from there. The standalone Community Visibility Audit costs $4,500 and takes three weeks. Ongoing support starts at $9,500 per month with a twelve-month initial term ($114,000 before extras). Travel, paid media, and website builds are scoped separately. See programs and pricing.
How do you measure results and report to our board?
Monthly reports connect completed work to your agreed priorities, audience response, and recorded actions where tracking is available. We establish a baseline and review what the evidence supports. Views and website traffic alone do not establish jobs created or investment won. See the sample board report.
What does our team need to provide?
Your team sets priorities, supplies approved facts and relevant materials, connects us with local partners, and reviews content through the agreed approval process. A named Hallpass lead coordinates production, publishing, and reporting. Review the working arrangement.
Know what to fix first.
Get a plan for your community.
For $4,500, we review your community’s website, social media, and online visibility in three weeks. You get clear priorities, a twelve-month roadmap, and a board presentation. No ongoing contract required.