For development authorities & EDOs
Help the right businesses see why your community fits.
Make your workforce, properties, and business environment easier to evaluate. Hallpass keeps the information current and the marketing moving, with reporting your board can use.
Your priorities deserve more than the time left over.
Information people can use
Workforce data, available sites, business support, and target-industry information need to be accessible and current.
Support for existing employers
Employer stories and useful updates give local businesses a place in the community’s marketing alongside recruitment efforts.
A visible record of progress
Your board needs to understand the work delivered, its connection to your goals, and where the evidence points next.
The case for economic development marketing
Make your strengths part of their decision.
When a business evaluates a location, it needs evidence that the place can work for its project.
A 2026 survey by the Site Selectors Guild and DCI identified these five leading reasons locations are eliminated. Hallpass helps you put clear, current information about each one in front of the people evaluating your community.
| What selectors evaluate | Cited in the survey | How Hallpass makes it visible |
|---|---|---|
| Power & infrastructureCan the location support our operation? | 61% | Publish utility-provider-approved information about power, water, and gas. Keep sources, update dates, and the right technical contacts easy to find. |
| Suitable sitesIs there a property that fits our project? | 53% | Keep available-site listings current. Bring specifications, maps, and property video together so prospects can evaluate the opportunity and reach your team. |
| Workforce & skillsCan we find the people we need? | 51% | Turn workforce data, training partnerships, and employer stories into useful web pages and video. Show the skills behind your community’s pitch. |
| Business & regulatory environmentWhat will doing business here involve? | 29% | Explain published processes and business support in plain language. Make local contacts visible, and tell the stories of employers investing in your community. |
| Speed to openingHow quickly could we get operating? | 22% | Make approved readiness information, next steps, and project contacts easy to find. Keep progress updates current as your local partners move the work forward. |
Source: Site Selectors Guild & DCI, 2026 Pulse Check, figure 5. Percentages are respondents citing each elimination factor, not the share of projects lost. The survey included 49 Guild members worldwide; 82% specialized in industrial projects. Priorities vary by project.
The website connection: In DCI’s 2023 research, 73% of respondents planned to visit an economic development organization’s website during their next site search. Read the research ↗
Your team and local partners establish the facts. Hallpass turns that approved information into searchable pages, stories, video, and ongoing updates—with a clear path back to your team.
A team to carry the work.
Your digital front door
Maintain agreed website content, property information, workforce pages, and clear staff contacts. New website builds are scoped separately.
Employer and workforce stories
Plan and produce content around local businesses, training partners, and the people behind your community’s strengths.
Publishing and media
Run the agreed social, video, editorial, and earned-media work on a recurring schedule.
A report every month
Show completed work, relevant audience response, recorded actions where tracking is available, and next priorities.
You set the priorities.
We organize the delivery.
Your team provides approved facts, access to local partners, and review of agreed material. A named Hallpass lead coordinates the calendar, production, publication, and reporting.
The proposal defines channels, production frequency, information sources, approval responsibilities, and the reporting cadence before work begins.
See the working arrangementQuestions about economic development marketing.
What is economic development marketing?
Economic development marketing helps an economic development organization (EDO) communicate its community’s business opportunities, workforce, and quality of life. It uses clear information and relevant stories to help prospective employers evaluate a location, connect existing businesses with support, and explain the organization’s work.
How does marketing help businesses and site selectors evaluate a community?
Marketing makes approved information about properties, infrastructure, workforce, and business support easier to find and understand. Current web pages, employer stories, and property videos help prospects explore the opportunity and contact the right person. Your team and local partners establish the underlying facts. See the site-selection research.
How can an EDO support existing employers through storytelling?
An EDO can spotlight local businesses, explain available support, and share stories about hiring, training, and expansion. Hallpass turns those local strengths into content people can discover and share. Ardmore’s campaign shows this approach in practice, with results reported as audience response. Explore the Ardmore case study.
Start with a clear picture of your community.
The Community Visibility Audit takes three weeks and costs $4,500. You keep the findings and roadmap, whether or not you continue with Hallpass.