Selected work
Stories people can
see themselves in.
From community visibility to education and recruitment, our work starts with the people and details that give an audience a reason to care.
Start here / Place marketing
Ardmore’s strengths.
A story worth sharing.
Local businesses, people, and places became the subjects of Ardmore Means More. Explore the campaign, watch a local business story, and see the results shared by the Development Authority.
Explore the Ardmore case studyNoble Research Institute
Bring complex ideas
down to earth.
Educational strategy · Documentary production
Noble needed to introduce regenerative agriculture education to farmers and ranchers weighing a change in how they worked.
Make the change tangible.
We developed educational content and a YouTube documentary series following Noble’s own transition on its ranches. Real examples gave producers a way to understand the practices and picture trying them.
The project grew Noble’s YouTube audience to more than 60,000 subscribers and its email list to more than 9,000 farmers and ranchers.
Audience totals reported in Hallpass’s original two-year project case study.
“They helped us take 75 years of agricultural expertise and package it for the digital age.”
University of Oklahoma School of Medicine
A personal welcome.
A reason to choose.
Campaign concept · Copywriting · Video production
Accepted medical students often have several offers. OU wanted them to feel a connection to its community while deciding where to enroll.
Make the invitation personal.
The Welcome Home campaign paired acceptance letters with an emailed video message. The creative focused on the welcome and human connection students could expect at OU.
The connection to your community.
Recruitment asks people to imagine a future somewhere. An employer profile or a story about local life can help prospective residents understand who they would be joining and what makes that place distinctive.
US Naval Sea Cadet Corps
One mission.
A clearer message.
Brand identity · Local-unit resources · PR · Social media
Sea Cadets needed a consistent identity across its local units and ongoing marketing support for national recruitment.
Give every team useful tools.
We developed the visual identity, style guide, templates, and training materials for local units, alongside national PR and social media management.
Keep the work moving.
The program combined shared standards with ongoing execution, helping a distributed organization communicate its mission consistently.
“Marketing is no longer a stressor for me, but a great opportunity for growth and success.”
Andy LennonExecutive Director, US Naval Sea Cadet CorpsWhat deserves more attention
in your community?
Start with the people you want to reach and the strengths they need to understand. We’ll help you identify the right starting point.