Our work / Ardmore, Oklahoma
Local strengths.
Stories that travel.
The Ardmore Means More campaign turns local businesses, people, and places into engaging stories. The Development Authority reports more than 1.4 million organic video views.
Ardmore Means More
A result the client chose to celebrate.
organic video views for
Ardmore Means More
Reported by the Ardmore Development Authority, August 25, 2026. Read the authority’s update.
The authority included the campaign in its Economic Vision Plan anniversary update, describing its reach beyond southern Oklahoma.
Our part is the storytelling: identify a community strength, find the people who bring it to life, and produce something an audience has a reason to watch.
Q1 to Q2 / 2026
The audience kept growing.
Views, engagements, and new followers all increased between the two quarters. This gives the board a broader picture of audience response alongside the campaign’s overall view count.
| Measure | Q1 2026 | Q2 2026 | Change |
|---|---|---|---|
| Short-form video views | 391,350 | 813,870 | +108% |
| Engagements | 20,670 | 42,410 | +105% |
| New followers | ~3,000 | ~6,000 | ~100% |
Source: Ardmore Means More campaign reporting supplied by Hallpass, Q1–Q2 2026. Percentage changes are rounded; follower counts are approximate. These quarterly figures cover the reported channels and are distinct from the cumulative campaign milestone above.
Views are not unique people. These measures show audience response; they do not establish jobs or investment on their own.
The stories behind the numbers
Give people a reason to care.
A beautiful aerial can establish the setting. The people behind a business, the way something is made, and the detail someone wants to share give the story its substance. That is how we turn a community’s strengths into engaging content.
Coordination is part of the work.
The same community needs to reach different audiences: prospective employers, existing businesses, visitors, and residents. Separate organizations can share the underlying stories while speaking to their own priorities.
In Ardmore, the work connects a shared editorial calendar, recurring production, short-form video, publishing, and measurement.
One production day can support several goals.
Economic development
Tell employer and workforce stories that help prospective businesses understand the local economy.
Tourism
Give visitors an accessible view of local experiences, events, and the people behind them.
A chamber-led community role
Connect business stories with the broader place-marketing effort while preserving the Chamber’s distinct mandate.
A repeatable rhythm, from planning to reporting.
The operating model brings planning, field production, editing, publishing, and review into a recurring cycle. The next round of work can respond to what the team learns.
Shared production creates opportunities to reuse approved material across participating channels. Partner goals and reporting remain specific to each organization.
When you evaluate a program, look at both the work delivered and the outcomes that can be measured reliably. Reach and engagement are marketing measures; they do not establish jobs or investment on their own.
See the model in your context.
The audit identifies the audiences, information gaps, and coordination needs in your community. The proposal then defines the right production and publishing scope.