Practical ideas for places
with a story to tell.

Business attraction · October 21, 2026

Why industrial site-readiness claims need evidence and a date

Give site selectors a clear account of what has been checked and what still needs confirmation.

Business attraction · October 19, 2026

How to communicate workforce availability beyond “a skilled workforce”

Help a prospective employer understand the evidence behind your community's workforce claim.

Initiative communications · October 16, 2026

A business grant promotion calendar for launch, partner outreach, help, and reminders

Plan each message around the next decision an eligible owner needs to make.

Initiative communications · October 14, 2026

Your grant campaign may have an application-friction problem

Before increasing promotion, find out where interested businesses get stuck.

Initiative communications · October 12, 2026

Build a business grant landing page that answers applicants' first questions

Give an owner enough information to decide whether to prepare an application.

Search & discovery · October 9, 2026

AEO and GEO for economic development: make your community easier to find in AI search

Start by making your community's business information easier to answer, check, and keep current.

Business attraction · October 7, 2026

What site selectors need to know about your community—and how to communicate it

Make it easy to check whether your community can support the project.

Initiative communications · October 5, 2026

How to promote a local business grant so eligible businesses actually apply

A useful grant campaign helps a business owner decide whether the opportunity fits—and understand what to do next.

Small-team operations · October 2, 2026

Find your next local business story with these seven questions

A useful interview starts with curiosity about what actually happens.

Storytelling & social · September 30, 2026

Give people a business to remember, not just a statistic

Good economic development storytelling makes the evidence easier to picture.

Storytelling & social · September 29, 2026

An economic development social media strategy for a team of one

Your next month of content can start with one good business story.

How I Use AI to Stress-Test My Marketing Ideas Before Launch

Get honest feedback on your campaigns without spending hundreds on market research

The Real Reason Your LinkedIn Posts Don't Get Shared

It's not about being good—it's about making your audience look good

"You're Hitting the Bullseye"

How Earned Trust Has Led to Millions of Views