The Community Visibility Audit
Know what’s working.
See what to fix first.
Hallpass reviews your community’s website, social media, search visibility, and how you compare with three peer communities. In three weeks, you get clear priorities, a twelve-month roadmap, and a board presentation for $4,500.
Stop guessing where your marketing needs work.
Your community has strengths worth showing. The audit reveals whether people can find them, understand them, and reach the right person. We document what we find on your website, social channels, search results, and relevant AI-generated answers.
We compare three peer communities you select and turn the findings into priorities and cost ranges. Your leadership team reviews the findings before the board presentation, so you can make the next investment decision with a clear plan.
What your organization receives.
A prospect’s view of your community
A documented review of relevant search and AI answers, workforce and property information, contact paths, and the experience on mobile.
A website and content review
Findability, currency, usability, performance, and an initial accessibility review with prioritized issues. This is an assessment, not a certification.
A social media audit
We review your profiles, posting consistency, content quality, and audience engagement. Available analytics help us show what is working, where there are gaps, and what to improve.
A coordinated view across partners
We check relevant authority, tourism, municipal, and chamber channels for gaps, duplication, and conflicting information.
Media coverage and peer comparison
We review discoverable media coverage from the previous two years and compare three communities you select using the same framework.
A twelve-month roadmap
Priorities, recommended work, and cost ranges that can support budget planning and vendor evaluation.
A leadership review and board presentation
Walk through the findings together, resolve factual questions, and present the priorities to your board or council.
How your audit works.
Set the priorities.
Share your goals, three peer communities, and relevant materials. We confirm access and agree on the leadership-review and board-presentation dates.
See where you stand.
We review your online presence and peer communities, document the gaps, and develop priorities for the next twelve months.
Take the plan to your board.
Review the findings with us, then present the priorities and cost ranges to your board. You keep the roadmap and choose who carries out the work.
Clear answers before you commit.
Can we use the audit with another vendor?
Yes. Your organization keeps the findings and roadmap. There is no requirement to purchase an ongoing program.
Does the audit commit us to a retainer?
No. The audit is a standalone $4,500 engagement. An ongoing program requires a separate scope and agreement.
What if we continue with Hallpass?
The full $4,500 is credited toward your first month when you start an ongoing program within ninety days of audit delivery.
What does our staff need to provide?
A ninety-minute kickoff, your goals and peer communities, relevant materials, and access needed for the agreed review. We set the leadership-review and board-presentation dates together.
How does purchasing approval work?
Follow your organization’s purchasing and approval process. We provide a written scope, pricing, and supporting vendor documents for your review.
Can you work around our board and budget calendar?
We discuss your meeting schedule, purchasing process, fiscal year, and our availability before setting the start date.
Ready to plan your community’s audit?
Send us your organization, community, and what you want to improve. We’ll follow up to discuss your goals, confirm the scope and timing, and provide a written proposal. Requesting an audit does not commit you to a purchase.