Hallpass — home

Your outside marketing department

The capacity to keep the work moving.

Planning, writing, filming, publishing, and reporting take different skills. Hallpass brings them into one operation, with a named lead and an agreed scope.

A practical answer to a stretched team.

A coordinator can be valuable. So can additional specialist support. The right choice depends on the skills, capacity, and responsibilities your organization already has.

Hallpass combines strategy, production, editing, publishing, media work, and account coordination. Your team gets one operating rhythm across the agreed work.

Our proposal makes the comparison concrete: deliverables, production frequency, leadership cadence, annual investment, and what remains with your staff.

Choose the support your team needs.

Every program combines planning, production, publishing, and reporting. Scope is agreed around your organization’s priorities and capacity.

One organization

The Signal

Consistent social, video, press, website updates, and monthly board reporting. From $9,500 per month plus travel.

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Keep useful information current

The Publishing Engine

Add recurring local articles, events, email, and information updates around your agreed priorities. Priced by scope.

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A coordinated operation

The Marketing Department

More production and campaign support across participating organizations, with weekly leadership calls and quarterly board presentations. Priced by scope.

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Ongoing programs have a twelve-month initial term. Travel, paid media, and website builds are scoped separately.

Who does what.

Hallpass

Your named lead coordinates planning, production, editing, scheduled publishing, media work, and monthly reporting within the agreed scope.

Your organization

You set priorities, confirm factual information, connect us with local partners, and review the material assigned to you in the approval process.

Decisions made together

Before work begins, we agree on channels, sources, review deadlines, who can approve sensitive material, and the escalation path for urgent issues.

Local and technical partners

Utilities, property owners, training providers, and other subject experts confirm the information only they can establish.

A working rhythm your team can plan around.

At the start

Confirm the goals, baseline, access, scope, source material, and approval responsibilities. Put the reporting and production calendar in writing.

Each week

Hallpass advances the agreed calendar, produces and publishes approved work, and flags decisions or information needed from your team.

Each month

Review completed work, audience response, relevant tracked actions, open issues, and next priorities in a concise report.

At agreed review points

Revisit what is useful, what needs changing, and whether scope should change. Leadership calls are every two weeks for The Signal and Publishing Engine, and weekly for The Marketing Department.

Know the terms before signing.

Ongoing programs have a twelve-month initial term. Travel, paid-media spend, website builds, and work beyond the agreed scope are priced separately.

Hallpass website products use a licensed, hosted platform. Your proposal should specify account access, content rights, licensing, export options, and transition arrangements. The audit findings and roadmap belong to your organization.

Renewal, termination, change requests, and payment terms are set out in the written agreement.

Understand the website platform

Start with a clear picture of your community.

The Community Visibility Audit takes three weeks and costs $4,500. You keep the findings and roadmap, whether or not you continue with Hallpass.