About Hallpass
Stories with a point of view.
Delivery you can plan around.
Based in Ardmore, Oklahoma, Hallpass works with economic development organizations, tourism authorities, and municipal teams that need ongoing marketing capacity.
Ryan McNeill / Founder
Experience earning an audience’s attention.
Hallpass founder Ryan McNeill has worked on Discovery Channel shows and created content for major brands and recording artists.
Television
Production work on Discovery Channel shows.
Brands & publications
Content created for Google, Nike, Ford, and GQ.
Music
Content created for Snoop Dogg, Pharrell Williams, John Mayer, and OneRepublic.
Today, Ryan brings that storytelling experience to Hallpass’s work with local leaders. An employer profile needs to explain what a business does and why its location matters. A visitor story needs to help someone picture being there. Each piece starts with the people, facts, and details that make your community distinctive.
That is the connection to your marketing program: experienced production applied to the stories your organization needs to tell.
Built around the realities of community work.
Directors balance opportunity, staff capacity, partner relationships, and board expectations. A good idea has to survive those practical demands.
Hallpass brings production, publishing, and reporting into a recurring operation. A named account lead coordinates the work and the decisions needed from your team.
Our production team is US-based, with leadership working between Ardmore and Madrid. Production schedules, meeting cadence, and points of contact are agreed as part of the engagement.
The standards behind the work.
Be useful
Make accurate information easy to find and local stories worth someone’s time.
Follow through
Keep the calendar moving and flag information or decisions that could hold up delivery.
Show the evidence
Separate completed work, audience response, and longer-term outcomes. Explain the limits of each measure.
Respect the people responsible
Work with the director and local partners. Make the reporting clear enough to support a board discussion.
Start with a clear picture of your community.
The Community Visibility Audit takes three weeks and costs $4,500. You keep the findings and roadmap, whether or not you continue with Hallpass.