The Community Marketing Alliance
Share the production.
Keep your own priorities.
Economic development, tourism, municipal, and chamber-led place-marketing efforts can fund a coordinated operation while preserving distinct audiences and responsibilities.
One community.
Several organizations with work to do.
Your authority, tourism organization, city, and chamber may need some of the same photography, video, local information, and production time.
An Alliance brings the shared work into one plan. Each partner’s scope, channels, approvals, and reporting are defined explicitly.
Make the arrangement clear from the start.
Shared work
Identify which production days, source material, stories, and publishing systems can serve several partners.
Distinct mandates
Set each organization’s goals, audiences, channels, approvers, and reporting needs.
Coordination
Agree who sets shared priorities, how conflicting requests are resolved, and how changes enter the calendar.
Funding
Scope the total program and each organization’s contribution together. Any savings depend on the actual overlap in work.
A model already operating in Ardmore.
Hallpass coordinates work with the Development Authority, Tourism Authority, and Chamber. Shared planning and recurring production support economic development, visitor, and community stories.
Explore the approachStart with the partners and priorities you already have.
Tell us which organizations are involved, what each needs, and how their funding and approval calendars work.