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For executive directors and their boards

A clear case for the work.
A clear way to review it.

Use the overview to explain the engagement, and the sample report to see how delivery and progress can be discussed at a board meeting.

Download board overview Download sample report

What the board is being asked to consider.

A recurring marketing operation that keeps approved community information current, produces relevant stories, and reports the work against agreed priorities.

The immediate starting option is a standalone, three-week Community Visibility Audit for $4,500. It provides a documented baseline, peer comparison, and roadmap your organization can use with any vendor.

An ongoing program is a separate decision. The Signal begins at $9,500 per month, or $114,000 over its twelve-month initial term, before travel and paid media.

A clear record for your board

Give your board something it can evaluate.

Show what was delivered, how it supports your priorities, what the response tells us, and what happens next.

We agree on the measures with your team. Audience reach, useful website activity, and recorded inquiries each answer a different question. We keep that distinction clear.

Download board overview Download sample report
Hallpass / Monthly board reportIllustrative example

Reporting period: May 2026 (fictional example)

Work you can explain.
Progress you can assess.

Example reporting format. All figures below are fictional and are not client results.

Priority

Make workforce and property information easier for prospective employers to evaluate.

Key pages updated
6
Employer stories
2
Inquiries recorded
4

What we can observe Updated pages were published and four inquiries were logged. The authority reviews whether each inquiry fits its goals.

What needs attention Confirm utility details with the provider before publishing the next property update.

Next month Refresh the training-partner page and interview a local employer.

Example evidence sources: website change log, published-content register, and the authority’s inquiry log.

Jobs and investment require separate outcome evidence; they are not inferred from views or website traffic.

The experience behind the work

Work your board can
look into.

Start with Ardmore’s community campaign. Then explore how Hallpass has supported Noble Research Institute’s educational storytelling, OU’s student recruitment, and Sea Cadets’ brand and ongoing marketing.

Ryan has also presented campaign performance to a client’s board of directors. That experience informs the way we prepare a clear account of the work, its audience response, and the decisions ahead.

Explore the client workRead Ryan’s boardroom account

For the production background behind that work, meet Ryan.

Five questions a proposal should answer.

What priority does the work support?

Name the audiences, information gaps, and community goals the program will address.

What will be delivered?

Specify channels, production frequency, website responsibilities, reporting, and work that is excluded.

What will it cost over the full term?

Include program fees, estimated travel, any paid-media budget, platform fees, and separately scoped builds.

What remains with our staff?

Agree who supplies facts, approves material, provides access, and reviews progress.

How will we evaluate it?

Set the baseline, reporting period, source of each measure, and review cadence. Separate marketing response from longer-term economic outcomes.

Research behind the approach.

The Site Selectors Guild and DCI’s 2026 Pulse Check identifies infrastructure, suitable sites, workforce, the business environment, and speed to market as its five leading location-elimination factors.

Hallpass’s application is to make approved information about those factors accessible, current, and connected to the right people. The research does not evaluate or endorse Hallpass.

See the research and its limits

Start with the decision in front of your board.

Tell us your priorities, budget calendar, and purchasing requirements. We can explain the audit and the information needed to scope an ongoing program.

Explore the audit Talk it through