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Four-week EDO story planner

Hallpass · Choose the audience, then the story

Use one row per source story. Add dates only after confirming access, production time, and the factual reviewer. Imagine a manufacturer working with a local college to train new operators.

Worked example

Field	Planning example
Audience and job	Help local employers understand a training partnership
Person / story	Supervisor demonstrates a new operator's first quality check
Evidence	Confirm the process and partnership with employer and college; current program link
Source assets	Interview, approved employee photo, permitted demonstration
Three possible pieces	Monday Instagram Reel demonstrating a skill; Wednesday Facebook photo explaining the partnership; Friday LinkedIn business lesson linking to the full website story
Next step	Contact the program coordinator
Review	Employer checks facts and permissions; college confirms program details; EDO names final approver
Measure	Relevant program visits, employer questions, calls mentioning the story
Capacity note	Reserve about five hours of active work for a simple week; add time for travel, editing, translation, or complex review

Your four stories

Week	Audience + job	Person + story	Fact + source	Visual	Reviewer + deadline	Owner + production time	Next step	Publish dates
1
2
3
4

Monthly review

Which story prompted a relevant question, share, visit, or inquiry?
Which piece had a clear audience but weak response? What will you change?
Where did production or review stall? Who can resolve it?
Did posting volume, paid promotion, or an unusual announcement affect the comparison?
What can you repeat next month within the time you actually have?

Record audience response, useful activity, and inquiries separately. Views and engagement do not establish jobs or investment.

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